Primaseller, a technology solution provider has raised an undisclosed amount of funding from Mumbai Angels. Aniruddha Malpani, a member of the angel network, led the funding round along with participation from US-based tech entrepreneur Kishore Ganji, and others.
The funds will be used to increase the number of online channels offered and build a stronger customer base.
Primaseller was co-founded by Mohammed Ali, alumnus IIM Lucknow, and Vivek Subramanian in 2013. Primaseller is an easy to use multi-channel platform which allows retailers to sell offline as well as online from a single platform.
Its technology is already integrated with online channels like eBay, Amazon, Snapdeal, Shopify, and Flipkart.
“We will also relocate our team to Bangalore to benefit from the better product ecosystem,” said Mohammed Ali, Chief Executive of Primaseller.
Primaseller which was accelerated by coworking hub 91Springboard in Delhi, aims to provide a complete backend that synchronizes product, inventory, and order data across multiple channels through a single interface.
Mumbai Angels started in 2006 is a unique forum that provides capital to startup and early stage companies along with access to high quality mentoring, vast networks in India and abroad and inputs on strategy as well as execution. It has invested in companies like ShepHertz, FortunePay, AdSparx, and others.