Nivaata Systems raises funds from existing and new investors

Nivaata Systems raises funds from existing and new investorsNivaata Systems, an enterprise mobile startup has raised funds from existing investor Blume Ventures and new investor Ajay Malhotra of Dubai-based VAMM Capital. However the funding amount has not been disclosed. This round also saw investment from Naresh Malhotra, director of Modern Family Doctor and former chief executive officer of Cafe Coffee Day

Founded in 2007 by Sriram Kanan, Nivaata Systems is a venture funded enterprise mobility company headquartered in Bangalore. Its flagship product Verayu is a cloud platform that delivers location intelligence as a service to enterprise mobile business processes. Verayu’s application program interfaces (API) allow third-party application developers to leverage Nivaata’s IP in the areas of location acquisition.

Nivaata’s other products like Routemati, Travelert, and Mobile Workforce Manager helps to automate, analyze, and optimize several key business areas such as sales force effectiveness, transport automation, asset monitoring, logistics, distribution & planning.

“The funds will be instrumental for us as we continue to invest in our infrastructure, people, verticalised products and customer acquisition in order to further fuel our growth,” said Sriram Kanan.

“We’re happy with the rate at which Kanan and his team have improved upon Nivaata’s business model, enabling more and more enterprises to automate, analyse, and optimise key business areas such as sales force effectiveness, transport automation, asset monitoring, logistics, distribution & planning said” said Karthik Reddy, managing partner at Blume Ventures.