News Corp acquires BigDecisions.com

News Corp acquires BigDecisions.comRupert Murdoch’s News Corp has acquired BigDecisions.com, a start up that help consumers to make financial decisions. The financial details of the acquisition have not been disclosed.

The acquisition of BigDecisions.com includes the site’s parent company, FinDirect Services Pvt Ltd.

Mumbai based BigDecisions was founded in 2013 by Manish Shah and Gaurav Roy. It aims to help Indian consumers make smarter financial decisions through interactive, decision-making tools powered by sophisticated algorithms and data. Topics offered on the website range from life and health insurance and retirement planning to provide advice for a child’s education or buying and renting real estate.

Post this acquisition both the co-founders, Shah and Roy will oversee a significant expansion of the Mumbai-based BigDecisions.com team as well as its consumer offerings. They will report to Raju Narisetti, News Corp Senior Vice President, Strategy.

“Our latest investment builds on our abiding belief that a digital India needs more trusted, reliable, and independent data. BigDecisions.com will help Indians make the most important decisions by using accurate information tailored to their personal needs. This platform will be high quality, privacy-protected, and easy-to-use,” said Robert Thomson, Chief Executive of News Corp, as per press release from News Corp.

New York’s News Corp is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content to consumers throughout the world. The company comprises businesses across a range of media, including: news and information services, book publishing, cable network programming in Australia, digital real estate services, digital education, and pay-TV distribution in Australia.

News Corp’s investment follows its acquisition of 25% stake in PropTiger.com, a real estate platform. News Corp’s other operations in India include Dow Jones, The Wall Street Journal, Factiva and HarperCollins Publishers businesses.