SpoonJoy, a food delivery service has raised an undisclosed amount of funding from angel investors including Sachin Bansal, co-founder Flipkart and Chief People Officer Mekin Maheshwari.
The funding also saw participation from Abhishek Goyal, founder of Tracxn and Sahil Barua, co-founder of Delhivery along with Prashant Chandra, former chief financial officer of UrbanTouch who was among the angel investors.
Bangalore based SpoonJoy was founded by Manish Jethani in 2013, offers weekly subscription service that provides healthy meals at the doorstep. Prior to setting up SpoonJoy, Jethani was part of the core team at UrbanTouch. The website gets around 350-400 orders per day with cut fruits and sprouts being the most popular items.
The funds will be used to further enhance the technology, optimise the supply chain, and scale the operations. The funds will also be utilised for making investments in growing the consumer base of the company, as SpoonJoy is looking at expansion across Bangalore before it reaches out to other states.
“Food is a large market, but completely broken space. I think what excited investors about our company are that we as a team are using technology to solve this massive problem of making quality food affordable to millions of people,” said Jethani.
Catering on similar lines are iTiffin and SnaxSmart. Food delivery services like TinyOwl and Foodpanda have also raised significant funding thereby drawing investors’ attention against the ecommerce investments.