Flurry acquired by Yahoo

FlurryFlurry is San Francisco based startup which specializes in optimizing mobile experiences for people everywhere. Flurry’s market-leading analytics software is in over 5,40,000 smart phone and tablet apps on more than 1.4 billion devices worldwide, giving the company the deepest understanding of mobile consumer behavior. Flurry is venture backed and has offices in San Francisco, New York, London, Chicago, and Mumbai.

Flurry was incorporated six years ago when the recession was at its peak. In its blog, Flurry announced that it is entering new phase of its life. Yahoo Inc. has acquired Flurry to strengthen its hold over mobile technology.

Statement by Scott Burke, SVP Advertising Technology: “Over the past couple of years, Yahoo has been focused on re-imagining its users’ daily habits and mobile is at the center of everything we do. Today, I’m excited to announce the next step in our vision, that we have reached a definitive agreement to acquire Flurry, the industry leader in mobile analytics.”

More than half of Yahoo’s total monthly audience visits on a mobile device, and in Q2, over 450 million mobile monthly active users came to Yahoo, a 36% increase year-over-year

Following the closing, the Flurry team will remain in their present locations, and Flurry’s vision, mission, and focus will stay the same. Flurry’s products will continue to operate and innovate with Yahoo’s support and investment.